Monday, 27 February 2012





My ident is the Channel 4 one.
Comparing my ident with the first ident from E4 mine is very relaxing , which is exactly what we need for a break. My ident reflects exactly the idea of the break, like we take breaks from films or shows that we are watching certain people who travel take small break and stop by the petrol station, or by the diner.
But the first ident from E4 it's like a mess, it's in a small room,very crowdy, with a lot of things going on, it actually makes you feel tired and confusing and uncomfortable by showing stuff sinking in their own floor.
My ident is the best because represents the break that people need sometimes, and it keeps you from not to change the channel because you want to see that big 4 , it's like a challenge for our brain to see where the 4 is hiding!
The colors though in both idents are very bright and all over the place. But in the Channel 4 Ident we can clearly see that it's about Channel 4, but on the E4 Ident we can't realize straight away that this Ident belongs to E4. To be honest I don't understand very clearly what's going on in E4 Ident, there are some pink trees , pink cows, pink mushrooms , like a farm or something, even the carpet is green grass, and all of this happens in a bedroom, it probably represents the bedroom that we are staying everyday watching tv late at night. From a normal house room it transforms in a purple room, because purple is the color that represents channel E4. On the Channel 4 Ident it's dark outside so I am sure that they show this Ident after 9 p.m, and the huge 4 upon the diner helps to light up the environment.

Tuesday, 21 February 2012

Channel Idents- when a channel create their own little advert specially for their channel to promote the logo and the channel.They represent the channel.
Indents allows channels to be recognized quickly and easily by the viewers.
Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.
Broadcast stations in Europe do not identify by using a callsign, however most networks use a brand based on their common channel number.
In the present day, most broadcasters use a set of multiple idents built around a certain theme or branding element, often based on the channel's current overall look.
Some stations, especially television stations, identify themselves at or near every half-hour, though only once per hour is required.



They all have in common their huge logos popping in.
They have very colorful logos and science fiction thing going on.
The action happens outside.
There's sound in each one of them.
The logos are somewhere in the air, they are floating in the air.
In all of them you can see water, a river or the sea.


 













They all have in common their huge logos popping in.
They have very colorful logos and science fiction thing going on.
The action happens outside.
There's sound in each one of them.



Tuesday, 7 February 2012

• What is editing?
The process of selecting different shots and put them together to make us a story.
Putting together different shots to make them have sense.


• What is Elliptical editing?
makes screen time shorter than story time by cutting out unnecessary actions; condenses time by inferring total actions we only see in part.



• Why are long shots used?
  because they show the entire object or human figure and is usually intended to place it in some relation to its surroundings.


• What is ‘non-diagetic sound’?



• How do we know she is bending down to pick up the ring? (what shots are used and why?)

  First you open final cut and select a video!



After you select you video click on it, and change the name of the video if you would like, it will make your work more easily to have organized.

















Eventually if you have too many videos you can create a Bin, which is similar to a folder in the computer, where you can put different videos.

Rename you new bin, and move the videos there.

You add comments or description to each video.


You can even say which kind of shot it is.
  All of this will help you to manage your videos or sequences more easily.